Ideas and solutions for your digital value chain

We are the experts for the consumer goods industry.

Ideas and solutions for your digital value chain 0

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Privacy


I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

About us

4brands Reply is the industry expert for the consumer goods industry within the Reply Group. So that this can keep pace with the digital transformation, 4brands Reply looks at the individual value chain. In a holistic approach, the team supports a sustainable transformation process based on innovative IT technologies. Specifically, the offer includes both process consulting and system integration.

4brands Reply always focuses on the consumer, with the aim of...

Jobs

We are hiring

We are always on the search for enthusiasts who want to question the existing, try out new ideas and achieve exciting goals by working together.

BECOME PART OF 4BRANDS REPLY

This is what 4brands Reply stands for

We combine industry expertise and competence in technological innovation with modern working methods.

CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE MANAGEMENT

Creating customer experiences is an important success factor in sales and marketing. The customer experience experts at 4brands Reply support the development and implementation of innovative solutions.

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INTELLIGENT ENTERPRISE

INTELLIGENT ENTERPRISE MANAGEMENT

Changes in markets, in the global economy and new technological achievements are completely redefining the competitive field. To meet these challenges, 4brands Reply offers expertise and project experience for individual solutions with SAP S/4HANA in the consumer goods industry.

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SUPPLY CHAIN

SUPPLY CHAIN MANAGEMENT

In the consumer goods industry, supply chain management is all about managing the logistics chain, from suppliers to customers, so that desired products arrive at the right place at the right time. With holistic technical solutions 4brands Reply takes the supply chain in the consumer goods industry to a new level.

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DATA VALUE

DATA VALUE MANAGEMENT

Data-driven companies are the future. It is crucial to integrate all internal and external data sources via an intelligent data platform. The data platform and analytics experts of 4brands Reply help to build the data basis for analyses and support the generation of real insights from the data.

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Digital Human

Service

With the power of Google Cloud's Gemini...

An AI Assistant for Sales 0

Digital Experience

Research

Leader in Digital Experience Services for four years in a row

Reply once again achieved a top ranking in this year's study by the market research company Lünendonk.

Customer Experience

Case Study

Bitburger creates a unique and personalized...

During the European Football Championship, the Bitburger brewery group is relying on a comprehensive omnichannel campaign that...

Bitburger creates a unique and personalized brand experience  0

eFood Boom

White Paper

The Fast Moving Consumer Goods (FMCG) industry, i.e. daily consumption goods characterised by rapid rotation, has experienced a significant...

SAP

Research

The PAC RADAR by teknowlogy is a tool for holistic evaluation and visual positioning of software and ICT service providers on local...

SAP Sales Cloud

Case Study

A SEAMLESS SALES SYSTEM FOR RITTER...

In-keeping with the well-known slogan “Quality in a Square", the...

A SEAMLESS SALES SYSTEM FOR RITTER SPORT
 0

03.04.2020 / German Language

Webinar

In this webinar held by 4brands Reply attendees have learnt why transparency of your business processes and the right insights into...

01.12.2022 / Webinar Series

Event

Digital change creates opportunities, but also new requirements and challenges. In these knowledge sharing sessions Reply presents SAP’s...

Customer Experience Management

White Paper

Reply Routes

Sales reps spend a major part of their time in the car on the way to the customer or at the customer. With Reply Routes, 4brands Reply has developed a flexible route planner that optimizes and...

Reply Routes 0

Artificial Intelligence

Best Practice

How to take the marketing of consumer...

Simulation of consumer behavior with Generative AI and synthetic data 0

IoT

White Paper

Smart Retail Execution

IoT in touch with the stationary retail takes field service processes to the next level. The smartREX software solution developed by...

Smart Retail Execution 0

Agile project methodology

White Paper

Today's competitive environment has become faster, more impatient and more technical. It is necessary to make progress quickly...

RECIPE for SAP IBP

Service

Sales & Operations Planning with a RECIPE for success

To take supply chain processes in the consumer goods industry to the next level, 4brands Reply developed the RECIPE solution, a fully integrated business planning solution with holistic coordination in...

Sales & Operations Planning with a RECIPE for success 0

Customer Experience Management

Best Practice

Automation in Tour Planning

Sales representatives spend many hours every day travelling to customers. In order to increase the efficiency and the degree of automation of route planning, 4brands Reply developed a tour...

Automation in Tour Planning 0

Price Sensing

Service

The competitive environment of consumer goods producers is often shaped by the end consumer price. If price information is both...

Price and condition management

Case Study

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions

Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis...

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions 0

COVID-19

Research

Impact analysis: How is the consumer goods industry responding to Coronavirus?

Reply leverages Data and Analytics to gain insights into the development of the Coronavirus pandemic and how it impacts society, consumers and industries. This report focusses on the changes in the fast-moving consumer goods (FMCG) sector since the beginning of the COVID-19 outbreak.

UPDATED AS AT 06 April 2020

RPA & Web Scraping

Best Practice

Analysing Online Menus

One of the important building blocks in sales is identifying and finding new customers. 4brands Reply and Macros Reply have facilitated...

Analysing Online Menus 0

SAP C/4 HANA

Best Practice

A first step towards a cloud platform at a...

A leading wholesaler has chosen a new approach to more efficient customer management with the support of 4brands Reply: The path...

A first step towards a cloud platform at a leading wholesaler 0

Connected Shelf

Best Practice

Empty shelves, a shop filled with customers and no resupply in sight: Every retailer's nightmare. Empty shelves frustrate shoppers and...

CRM for Retail

Case Study

Rotkaeppchen-Mumm Sektkellereien: fit for the future with Reply

The elegant bottles in the sparkling wine cellars of Rotkaeppchen-Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position...

Rotkaeppchen-Mumm Sektkellereien fit for the future with Reply 0

A partner for implementation

Partnership

As a GS1 Solution Partner, 4brands Reply has access to an extensive and competent network of service providers and get information on...

Product App

Best Practice

With ProduktAPP, a 4brands Reply GmbH & Co. KG application, marketing staff at consumer goods manufacturers can prepare production...

4BRANDS REPLY

GERMANY


Minden

Potsdamer Straße 14
32423 Minden
Tel: +49 (0) 571 3854-0

Gütersloh

Bartholomäusweg 26
33334 Gütersloh
Tel: +49 (0) 5241 5009-0


4brands@reply.de